Strategy

Three Cornerstones of Growth – our business model

With our customers as the focus, we are working towards three main goals in order to permanently secure and expand our position on the market:

strategy: Strong in Europe, growing all over the world

Competitivness

• Enhacing our operational excellence
• Market presence
• Developing business in our core markets
• Flexible growth exploiting global supply and sales opportunities

Integration into the K+S Group | Close partnership with BASF

1. Enhancing our operational excellence

Maintaining our competitiveness and increasing profitability through:

• Optimised pricing
• Further optimisation of our logistics processes
• Wider application of active risk management
• Efficient cost management

2. Maintaining and expanding our current business

Increasing our market volume and share by:

• Developing our supplier base
• Reacting strategically to consolidation and market rationalisation processes
• Expanding our product portfolio

3. Exploiting global supply and sales opportunities

The main basis for achieving these goals are successful integration into the K+S Group and the continuation of a long-term partnership with BASF that enjoys the support of both parties.